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    Internet B2B development trend of stainless steel

    Time: 2015-08-11 12:00:14

      As the Internet thinking figurative "Internet +" represents the evolving upgrading of traditional industries and advanced productive forces, it will also promote the social and economic entities burst with new vitality, and economic restructuring reform and innovation and development provided a broader platform.


      The steel industry, "Internet +" concept most intuitive performance in currently booming steel electricity supplier, after the industry into a new normal long-awaited restructuring and development of the first outbreak. Its real meaning contains the entire marketing supply chain of the steel industry, the development of electricity supplier began the sales side, and ultimately attributed to promote the whole industry chain, especially the production side, closer to the Internet.


      "Ten years sword" Time trend to boost the rapid development of the iron and steel electricity supplier


      Internet wave sweeping across the world and started to show the rapid development momentum, the 1990s began in the last century, the United States and Europe based on its advantages in technology and personnel, leading the development of the Internet industry at that time, at the same time, began to promote the Internet industry and traditional industries integration, operation mode changes which make it glow with new vitality.


      China's Internet industry lags behind developed countries in Europe and America, but in the last 10 years of development was accelerated, technical conditions and personnel gradually maturing, the most critical is expanding the scale of Internet users, has exceeded 649 million people. Since 2005, relying on the Internet e-commerce in the country showed a rapid development trend, investment in e-commerce among commercial enterprises focus on the outbreak stage, e-commerce market to usher in a surge of development.


      On the one hand, after the promulgation of national e-commerce development plan, the overall layout of the government to promote e-commerce has been formed; on the other hand, the gradual application of e-commerce in enterprises, and economic role in promoting social development become increasingly apparent. During this period, Taobao, Alibaba, Jingdong other shopping sites rapidly forming, and its most important is to cultivate a business platform technology, the public online shopping habits, payment mode and online financial platform for commodities, especially Steel electricity supplier development and prepared the way.


      Steel and other commodities electricity supplier despite starting a little late, but early in the last century, Internet applications or information technology began with the integration of the steel industry, Baosteel, Wuhan Iron and Steel, Shougang and other large integrated steel enterprises have established a network hardware platform, and build the enterprise ERP management information system, set up a special IT technical support department, and accumulated a lot of experience, but also transformation of information systems sales, purchasing, logistics, provided the conditions for the later.


      In this situation, the steel electricity providers from scratch, from the initial gradual development of integrated information platform to include steel information, sales, payment, financing, logistics, processing, distribution as one of the service-oriented business platform. Especially from 2011 onwards, under the influence of the financial crisis, the steel industry weak demand, overcapacity and other endogenous contradictory focus on the outbreak, leading to the main steel business into industry-wide losses, corporate profits and battered bank press, industry difficulties Forced enterprises by reducing the circulation levels to reduce costs, with the new resources on the Internet to achieve financial and other breaking rebirth, thereby pushing the steel electricity supplier explosive development.


      Since 2014, the steel electricity supplier development to achieve a breakthrough in scale. So far, the iron and steel enterprises to build a platform, a platform of steel trade enterprises and the total number of third-party platform has more than 200 nationwide commodity e-commerce companies accounted for 27.6%. The past two years the number of new platform is focused on the outbreak situation was. At the national "Internet +" the call, more steel electric providers are planning to expand the scale, with greater investment in the iron and steel electricity supplier industry chain layout.


      The rapid development of the steel electricity supplier industry chain resources to focus on more efficient and quality service to customers, and to achieve for the majority of end-users, especially small and medium sized customers a full range of differentiated services to maximize customer value. Meanwhile, steel electricity providers also improve efficiency and reduce the cost of iron and steel enterprise marketing sectors and enhance the company's profitability.


      Enlightenment, "he mountain stone" Japanese and Korean steel companies in the electricity business development


      Steel Industry and Information Technology development started in Europe and America and other developed  countries first, but really the information technology and Internet applications fully introduced in the steel industry in Japan, South Korea's steel companies, Japanese and Korean steel companies take the lead in information technology for customers and fused with manufacturing systems, and promote the development of intelligent production.


      Japanese and Korean steel enterprise information construction began in the late 1970s. They large computer based on the establishment of a centralized information system, and gradually expand and develop new applications on the basis of gradual improvement from production to management decisions entire information system integration. The Japanese and Korean steel enterprises information logical development of consistent, integrated manufacturing processes while achieving integration, reducing management, marketing, logistics supply chain information at all levels, thereby reducing costs and through information technology operations and technical experience accumulated, Foreign gradually provide solutions that create new value.


      Japanese and Korean steel companies in information technology, particularly Internet technology integration process, the most representative of POSCO. The world's most competitive steel enterprise information occurs when it is facing a crisis, and China's current iron and steel enterprises are facing the external environment is very similar.


      The last century, the face of the steel market from a seller's to a buyer's market conditions change, Pohang Iron and Steel in the information on the basis of highly integrated, increasing the information transformation to customer value-oriented, in the internal procurement, production, sales, logistics , finance, human information integration, while the various departments to promote the manufacturing execution system based on Internet, the customer's information needs timely feedback to the various departments to coordinate internal production customer experience, sales of all aspects, so that the delivery cycle and customer satisfaction degree has been further improved. Pohang to get out of the crisis through information and gradually build its own core competencies system, China's steel enterprises by introducing information technology internal Internet applications, improve production efficiency, out of the current predicament.


      Japanese and Korean steel companies in the information construction process of the steel electricity providers have also been actively trying. In Europe and other steel companies have emerged electronic business platform, the Japanese and Korean steel companies pay close attention to the development trend of the electricity supplier, Nippon Steel and POSCO signed a strategic alliance agreement, by third-party investment and the development of information industry and other forms of building the initial electronic business platform, later gradually extended to the electricity supplier website to product sales and raw material procurement based. However, the development of electronic business platform of Japanese and Korean steel companies did not achieve a breakthrough, more performance for the enterprise itself or platform and enterprise information management systems connected, did not develop into an effective tool for the integration of industrial chain resources.


      Japanese and Korean steel electronic business platform development frustrated because, on the one hand steel joint enterprises established business platform is difficult to deal with competition and conflicts of interest among steel prices, while Japanese and Korean steel companies with a high concentration, it is difficult to intervene enterprise business platform from procurement to all aspects of sales; on the other hand, when the electricity supplier technology is not yet mature, online shopping environment is not yet formed, direct supply channel steel prices and relatively smooth and does not require the intervention of electronic business platform.


      Japanese and Korean steel companies through the experience of the development of the electricity supplier, we could see some problems of the current development of China's electronic business platform, as many steel companies developing electronic business platform warlords, despite the emphasis on the symbiotic compatible, but competition among enterprises and interests conflict is still inevitable, steel electricity supplier centralized explosive growth has intensified competition in the market, the future of steel electricity supplier will also face tough market survival of the fittest. At the same time, the industry is adder Internet and steel industry how widespread confusion and controversy.


      "Forced Transformation" Steel electricity supplier will bring profound changes in the industry


      Internet's charm lies in the subversion of traditional industries and innovation, the future development of the steel and electricity supplier "Internet + Steel" prospects of the industry will far exceed what we see and can imagine.


      For steel electricity providers, the market space is growing.


      Statistics show that the total number of registered users of the domestic steel e-commerce website platform has reached 609,000 in the first quarter of this year, domestic steel e-commerce site 20,700 new subscribers; at the same time, in the first quarter, domestic steel e-commerce sales accounted for steel 10.6% of total sales of key enterprises, key enterprises accounted for the remaining sales (except the amount of steel direct supply) ratio of 17.1%; the same period, the size of the domestic steel trading steel e-commerce market reached 14.17 million tons.


      In addition, the continuous influx of capital from various quarters, steel electric business development model maturing, steel electricity supplier is still accelerating the pace of development. On the one hand, under the incentive "Internet +" action plan, the steel industry chain parties to steel e-commerce to impose unprecedented attention and actively embrace the electronic business platform; on the other hand, user habits gradually develop, with the More traditional lines of business run on-line, users will gradually get rid of the traditional offline trading patterns, such that the effective number of users explosive growth.


      With the gradual improvement of the electricity supplier and the steel industry chain resource integration to achieve results, the upgrading and restructuring of the steel industry will be the formation of Forced effect. Steel electricity suppliers from the current development trend of view, this Forced effect has begun to appear.


      For example, the traditional large-scale state-owned enterprise e-commerce strategy, already reflects the traditional channels are being actively adapt to the "Internet +" strategy requirements. This is bound to bring enormous industry chain parties to the demonstration and incentive effects. Accelerate the traditional way of thinking will change the industry chain parties to create favorable conditions for the integration of the parties will be controlled according to their own resources, and actively explore various business models, until the win.


      Again, in the new round of e-commerce boom, enterprises through joint effort to build e-commerce platform, and strengthen regional advantages and scale advantages, making further accelerate the pace of industrial integration, which will have mergers and acquisitions within the industry, optimize the industrial structure play a catalytic role. But more importantly, with the steel electricity supplier the deepening integration of resources, increased traffic, information and data systems forming, steel electricity supplier inevitable requirement of the whole industry chain, especially the production side of the Internet-based, and truly consumer-driven production ʱ?? Iron and steel enterprises will need to market and customer needs feedback through electronic business platform, and as a core arrange all aspects of production, logistics, sales, services, and even customized according to the customer's demand will become possible.


      It is foreseeable that the steel electricity supplier development will bring profound changes in the final  transformation of the industry to promote the steel intelligent manufacturing, and ultimately into user-oriented steel service providers. (Source: China Metallurgical News - China Steel News Author: Fan Tiejun)